When they do their job, IT operating systems become invisible. For the last 20 years, Red Hat Enterprise Linux had perfected this role. But when Red Hat was ready to launch a modern version of their flagship operating system they needed more than a launch campaign to challenge that perception. They needed a reintroduction.
The insight
With increasing complexity in IT infrastructure, an operating system that just gets out of the way is the dream. This insight led us to showing what’s possible when you no longer have to think about your stack.
Web experience
Anthem spot
The launch
Launching during the Red Hat Summit event in San Francisco we needed to make a scene, both on stage and globally.
Credits
Creative Director: Mike Esser
Creative Strategist: Justin Braun
Copywriter: Casey Stegman
Art Director: Nick Burns
Graphic Designer: Claire Allison
Animator: Laura Walters
Project manager: Ashley Lowe
Account Manager: Victoria Lawton
Associate Creative Director- UX: Javier Leiva
Digital Designer: Julio Sanchez
John Bosco: Video Director
Web Writer: Kate Thompson
Web Writer: Jessica McWeeney
Web Writer: Sam Miller
Front End Developer: Ryan Altvater
Front End Developer: Jason Van Pelto
This is the personal site of Nick Burns and is in no way affiliated with or endorsed by Red Hat, Inc.
